Dedicated staff monitors and responds to feedback from guests both privately and publically, utilizing franchise-specific platforms (Revinate, Medallia, etc.) as well as various public platforms including, but not limited to TripAdvisor, Expedia, Hotels.com and Yelp. Staff works closely with the hotels’ Hosts (General Managers), Regional Managers and marketing personnel to promptly acknowledge feedback from guests and respond with informed replies.
Facebook pages regularly updated for each property and, when appropriate, utilized for marketing campaigns. Pages are monitored to ensure rapid response to interactions with past, current and future guests and clients.
Care is taken to ensure optimized online visibility: property specific and general keywords are identified, regularly updated and utilized frequently to ensure Search Engine Optimization.